WTA Studios

Software Design & Development Process

WTA’s process has been meticulously mastered over the years to optimize our work and your product effectively. From Discovery to Delivery, we present the 5Ds of a successful project cycle.


A discovery workshop helps us align with the mission and vision of your product. We will work with you to nail down the precise problems or pain points that you are looking to solve. How big is this problem? How much value will tackling it truly add? Who are your users? Answering questions like these will give us a higher chance of developing a successful product.

  • Requirement Gathering
  • Research
  • Analysis
  • Understanding Users
  • Project Goals



Based on our conversation we will share our initial custom proposition with you: a scope of work document that will act as a blueprint for the project. Using this SOW, we will define the project in terms of timelines, resources, and budgets to ensure you get results as fast as possible.

  • Problem Statements
  • Information Architecture
  • Target Audience
  • Customer Journey
  • MVP Identification



Starting with high-fidelity wireframes and a design system, the interface begins to materialize based on the strategy and brand guidelines. Once the elements are signed off upon, we begin prototyping and A/B testing, which then leads to the final UI that successfully merges design with the usability of your product.

  • Wireframing
  • Design Systems
  • Visual Interface Design
  • Prototyping
  • Interaction Design
  • Developer Handoff



Once we have established that the design has a strong chance of success, we move onto development. We begin with proper Scrum implementation, and focus on data-driven development supported by strong testing metrics to ensure quality throughout the development cycle.

  • Technical Documentation
  • High Level Architecture (System Design)
  • DevOps CI/CD
  • Frontend Development
  • Backend Development (API + DB)
  • Testing And QA (Manual + Automation)



The product is then deployed, we transfer codebase ownership, organize final knowledge-sharing sessions; and provide you with all the documentation to be able to manage your product. During our maintenance and support period, we continue to conduct regular infrastructure health checks keep your product in good condition and satisfy changing market needs.

  • Server Hosting
  • Playstore App Deployment
  • Backups
  • Knowledge Transfer (Read.me)
  • Support & Maintenance
  • Monitoring App


Core Principles Of WTA

Our core principles epitomise what we want to achieve. These are some guidelines to our culture and individual sense of accomplishment. As we aim higher with each project, these principles are malleable and evolve with us.

icon png

Believe in iterative improvement, never settle for "good enough" when better is possible.

icon png

Take ownership and challenge the status quo at every opportunity, constructively.

icon png

Be courageous, inquisitive and analytical - gain from both successes and failures.

icon png

We are all in this together and everything we say and do, internally or publicly, reflects on us.

icon png

Build an inclusive, transparent and socially responsible culture that enables proactivity.

icon png

Be mindful of the people around you and of how you can help each other grow fast.

We are your Full stack Design & Development Team

If you’re unsure how to proceed with your Product Software Design & Development, our team can guide you toward the most optimal software design & development solutions and strategies, using scalable and flexible technologies.

Digital Innovation
Digital Transformation
Business Applications
New Software Implementations
Custom Software
API / System Integrations
Mobile Applications
SaaS Products
Design & Tech Capacity
Proven 5D Process
Remote Team Culture
Mentors & Tech Leads
Timely Reporting
Business Analysts
Project Managers
UX UI Designers
Front End Developers
Backend Developers
QA Testers
Cloud & Security Experts
Business Goals
Market Analysis
Problem / Solution
Outsource Development
System Integration
Revenue Generation
Customer Acquisition
Customer Feedback
Organization Strengths
Sales & Marketing
Human Resources
Research & Development
Customer Success

Agile and Lean Weekly Deliverables

Agile Methodology

We are Agile – that means we always apply a transparent delivery process that ensures innovation and short release cycles. At the same time, we also apply Lean principles by minimizing waste, maximizing cost efficiency, focusing on quality, learning, and team empowerment.

Lightning Fast

Our Agile and Lean approach allows us to build fast Proof of Concepts or Minimum Viable Products (MVPs) at every stage of your business. This means you can test your business hypothesis, get instant feedback from stakeholders, and be more confident about moving in the right direction.

Dedicated to you

As your product delivery partners, our goal is to focus on your specific business needs, while giving you a broader market and technological context, based on our wide-ranging experience. The ultimate goal is not just to get your product market-ready, but to give it a top competitive edge.

Frequently Asked Questions

It’s not possible to quote a single monetary amount. Building an app depends on many factors, from scope to budget. To estimate costs, request a project estimation.

Various professionals in their field come together to build a successful app.

WTA's app development team is divided into iOS, Android, React Native and Flutter teams, spanning more than 80 experienced engineers.

WTA also utilizes managers, tech leads, and app designers and developers. Plus, project managers, UX/UI designers, QAs, backend developers, machine learning engineers. Overall, it hinges on the scope of the project and the client needs.

It depends on the app you’re developing, your preferences, and the advice you receive from experts like ourselves – we’re here to help.

Choosing the right technology is crucial, be it a platform-specific native app (Swift and Objective-C for iOS and Kotlin or Java for Android are the languages used here), a cross-platform app (React Native and Flutter are common here), or a hybrid app.

We’ll assign a Project Manager to manage the app development team. The PM will report back to you throughout the process, ensuring seamless communication and cooperation with the team of experts putting your app together. We’ll also put Quality Assurance and DevOps experts on the project from day 1 to make sure your app is perfect, from back-end to front-end.

That depends on the complexity of your app and the structure and stage of your project. Each stage takes a different amount of time, so if you’ve already completed some stages, such as writing the project brief and conducting research, it’ll take less time. It can take anywhere between three and nine months to go from idea to launch, but with a team of full-stack developers and experts we can make sure you lose no time in getting your app to market.

Data security is more important and harder to implement than ever. However, we continuously upgrade and share our security skills and would never release a product we consider insecure. Security audits are one way we keep on top of any potential weaknesses, but we also follow external guidelines, such as OWASP’s ASVS, OTG or MSTG. Before we begin the app development process, we’ll make sure processes are in place to enforce all of the above and guarantee that your product it secure before it goes to market.

We combine market research and prototyping to validate your concept, ensuring demonstrable business value and increasing overall speed-to-market.

The research process can take around 6 weeks and will help you develop a product with a competitive edge. We provide discovery workshops, feasibility studies and concept proofing to get everything in shape before the development begins.

The content you include on your web page plays a big part in search engine optimization. However, there are also technical aspects to consider, like the title attribute, alt attribute for images, subpages naming, domain and others.

A web application development company can assist with this by making your page speed faster, assigning proper title and meta tags and implementing a secure SSL certificate. Other ways to improve search ranking are using server-side rendering for single page apps and making use of Google Search Console.

Don’t know where to start? Drop us a line and we can offer more guidance on SEO best practices.

1. Prepare a project description

Define your idea, either by supplying the documentation for an existing project or putting together a brief for a new idea.

2. Decide on a tech stack

Do you need both front-end and back-end services? What web technologies have you chosen to build your app with? Web development companies have experiences with multiple languages and frameworks, so they can help you with this. Nevertheless, it’s important to consider before starting a partnership.

3. Define your budget

The budget of your project will affect the team your web development company can put together, the project timeline and technologies used, among other things. Try to have a clear idea of how much you are allocating for your project. This will enable the development of a consistent project management strategy and avoid issues further on in the process.

That depends on the type and complexity of your project. Weeks 1-2 involve planning and organization This is followed by the graphic design phase, which can take another two weeks.

Then there’s coding, development, testing, launch and promotion/maintenance, so the process can be broken down into cycles, enabling you to keep track of the progress of your web application and manage the project timeline in more detail.

Let's Talk

Have a project in mind? Tell us more about it. We’ll send you an estimate in two working days.

Contact Us Directly

Pioneering Digital Evolution with Expert Software Design & Development

Get a quote today!

    Interested in this Project?

    Fill in the details below and our team will get back to you.